Mike’s In A Beer World
In South America, beer is king and It’s practically impossible to compete with beer brands’ massive marketing budgets.
So to launch Mike’s in new countries we realized we didn’t have to fight beer, we just needed to tag along.
And that’s exactly what we did.
Client - Mike’s Hard Lemonade
We “crashed” the biggest beer ads. Then we shot our ads in the middle of their ads.
Agency - FCB NY / CCOs - Gabriel Schimitt and Michael Aimette / ECD - Samira Ansari / Creative Director - Alexandre Abrantes / Senior Art Directors - Waner Almeida and Lara Polovina / Copywriter - Chloe Bayhack
Pete’s Fridge Live
Hellmann’s is all about making the most of leftovers. Their 2023 Super Bowl commercial took place inside of Pete Davidson’s fridge.
To drum up excitement, we did the most weird thing we’ve done to date. A leftover giveaway.
Client - Hellmann’s
We live streamed Pete’s fridge on Instagram and gave away his leftovers.
Since the actual live stream was 20min long, here’s some highlights.
Agency - Wunderman Thompson NY / ECD - Susan Golkin / ACDs - Waner Almeida and Chandani Karnik
When Things Go Wrong
DNA is the boss who controls different processes in a happy and well oiled machine that’s your body. But if you vape, DNA gets damaged and that’s when things go wrong.
Client - FDA
We took a scary scientific fact and turned it into an animated world inside your body.
Coming Soon… But here’s a sneak peak.
Password: dna
Agency - FCB NY / ECD - Gary Resch / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik
Stay Home Of The Whopper
At the beginning of the pandemic, we didn’t want to do another “unprecedented times” ad.
We had a simpler message to Americans.
Client - Burger King
Do the least you can for your country, stay home. Be a Couch Po-ta-triot.
Agency - FCB NY / CCO - Gabriel Schimitt / ACDs Alex Sprouse and Laszlo Szloboda / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik / Director - Janusz Kaminski / Photographer - Ale Burset
Awkward Silence
Vaping is highly addictive but teens don’t seem to care. So to warn them, we showed how it could affect other parts of their life.
Client - FDA
If you get caught vaping, things can get awkward.
Agency - FCB NY / ECD - Gary Resch / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik
Smokey AI
Preventing wildfires is a lot work. So we created an assistant AI to help Smokey Bear answer your questions.
Client - U.S. Forest Services / Ad Council
An AI that gives you wildfire prevention tips and laughs at dad jokes.
Agency - FCB NY / CCOs - Gabriel Schimitt and Michael Aimette / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik
No Yada Yada
Mike’s is simple, lemonade and vodka. And that’s pretty much it. It doesn’t try too hard to be something it’s not. So when we were tasked to launch the brand globally, we didn’t try too hard either.
Client - Mike’s Hard Lemonade
A global launch with no fancy BS and for a fraction of the cost.
A big celeb endorsement? We got one, a meme one.
Splashy parties? NO.
Instead of a launch-party, we found a way to bring Harold to every single NYE party in the world. We put him on the TV in the background.
Agency - FCB NY / CCO - Gabriel Schimitt / ECD - Samira Ansari / Creative Director - Alexandre Abrantes / Senior Art Directors - Waner Almeida and Lara Polovina / Copywriter - Chloe Bayhack / Director - Pablo Rochat
Emoji Sentiment
We created a way to find out how people feel about any trending topic based on the emoji they use.
Personal Project
Unfortunately the site was taken down. But hey, this should explain it all.
Wear Your Story
Digital and social media campaign of REMIX, Ray-Ban's online customization tool. By tapping into their social media photos users can add their visual story as a bar code to their pair of sunglasses, and make them as unique as themselves.
Client - Ray-Ban
Transform your feed into cool shades.
Agency - RXM Creative